PS Communication has created a number of concepts and campaigns for the Risifrutti brand. World famous athlete Kajsa Bergquist has appeared in many of the campaigns, reiterating the healthy benefits of using the products. Nike has also appeared as a cross-promotion partner.

The campaigns have included in-store activities, action and trade marketing, sampling, event marketing and more, supported by a campaign site and TV commercials.

PS Communication’s assignment in this case was to present a campaign adapted for use in-store, along with advertisement and sales material for the new product launch of FUN Light.

The product may be described as a taste-enhancer for water, lending a light, fresh taste to an otherwise somewhat bland and everyday drink. The campaign was supported by TV commercials.

PS Communication has worked with the Pringles brand for many years. A number of campaigns, promotions and events have been produced, along with adaptations and Nordic road shows. Sales materials, point-of-sales campaigns, films and more are the result of a long term fascination with the brand and product, continuously evolving and attracting new sales.

PS Communication was commissioned by Citrix to arrange a Scandinavian launch with partners, resellers and special guests. Stockholm and Copenhagen featured as launch turfs. The challenge at hand was that of creating a less traditional venue to stimulate the level of enthusiasm among the corporate guests attending.

Action Marketing

Action Marketing is widely acknowledged as a very efficient means of communicating with consumers where it matters most – at the point of sales.

Many of PS’ assignments involve artwork, production, staffing and other logistics – often in intimate collaboration with sales promotion, advertising, event marketing and PR.

Action Marketing is measurable. It enables the tracking of consumer behaviour, hence delivering a sought-after calculus on ROI. Some of the cases PS has worked on are on display here – but there is plenty more.