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PS Communication was commissioned by Telia to promote the company during the European Athletics Championships 2006 in Gothenburg. Apart from the consumer related events on the town, a number of business seminars and sales incentives were produced. On the theme “best when it counts” and utilising the Kallur sisters, coherent communication was created around the project.
The assignment included seminars, speakers’ coaching, presentations, invitations with an interactive invitation site and other activities built on the theme at-hand. A film with the Kallur sisters was produced, used to illustrate the benefits of Telia’s products and services.
PS Communication was commissioned by Citrix to arrange a Scandinavian launch with partners, resellers and special guests. Stockholm and Copenhagen featured as launch turfs. The challenge at hand was that of creating a less traditional venue to stimulate the level of enthusiasm among the corporate guests attending.
We chose to use the Matrix movie trilogy as a metaphor for the first event. This was very much appreciated among the technically inclined dominant in the target group. The entire event design – from the invitation to the host for the evening – was associated with the films. The event, referring to the first Matrix movie, was headlined as: “Enter the Citrix”.
PS Communication has subsequently run the project for three years, altering the themes from time to time, thus maintaining a high level of interest, and dialogue with the customers and prospects.
Gallerian is one of the largest shopping centres in Stockholm. 28 years after the opening in 1976, the entire galleria was redesigned. PS was commissioned by the landlord, AMF Pension, to visualize the grand reopening of the redesigned mall. A spectacular travel in time was compiled as the theme for the celebrating of the Gallerian story.
The production was accompanied by musical entertainment and re-enactments of historical happenings. Entertainers, film, music and special effects were used to communicate the key messages to some 2 000 visitors celebrating the past, present and future.
PS Communication was commissioned by Citrix to arrange a Scandinavian launch with partners, resellers and special guests. Stockholm and Copenhagen featured as launch turfs. The challenge at hand was that of creating a less traditional venue to stimulate the level of enthusiasm among the corporate guests attending.
Corporate communications is becoming more and more intricate due to the sheer amount of information available. Event Marketing is a key in reaching key decision makers; be it a seminar, sales incentive or financial markets happening. It is prudent to involve top management in the process, as the message must be genuine and perceived as such.