PS Communication was assigned to create a campaign for LG in conjunction with the 2006 World Football Championships in Germany. The purpose of the campaign was to drive sales in all of LG’s product areas. Thomas Ravelli was selected as LG’s “ambassador” and challenged the customers. Should the Swedish team advance to the finals, money for purchase of products during the campaign would be refunded.

The campaign was featured outdoors in a variety of formats, in print advertising and in-store. Sales were considerably boosted, and the campaign was presented with Clear Channel’s award for best outdoor advertising.

The Grandiosa Powerpan launch was an extensive marketing campaign, including a number of activities. A Point of Sales campaign was set up in-store, coupled with trial offerings and the possibility to download movies from the campaign page, all produced by PS Communication.

Event marketing, sampling and other consumer activities were also included in the campaign.

PS Communication also produced two TV-commercials that were broadcasted in the spring of 2007.

PS Communication was assigned for the creation of Procordia Food’s first ever collective sales drive. In creating a “single brand” campaign, sufficient space was allocated in stores and supermarkets.

“Den Stora Resejakten” was the result, and included a number of well-known brands. The purpose of the campaign was to drive sales and share-of-mind. Apart from in-store promotion, a campaign site was launched, supported by TV-spots. Ving was signed as a partner, and provider of prizes.

14 of 18 brands saw substantial sales increases during and after the campaign period.

PS Communication was commissioned by Citrix to arrange a Scandinavian launch with partners, resellers and special guests. Stockholm and Copenhagen featured as launch turfs. The challenge at hand was that of creating a less traditional venue to stimulate the level of enthusiasm among the corporate guests attending.