Camp Safari is a good example of how in-store events and action marketing campaigns may be reinforced and enhanced with an interactive campaign website.

Customers who purchased seven different items from Procordia Food’s designated product range were given a cuddly animal. An popular activity on-site was for children to draw their favourite animals; an activity they were able to continue doing at home, at the especially constructed website. Hundreds of personalised savannah roaming animals were created and uploaded to the site, subsequently sent to many others. A main goal with the campaign was to heighten awareness about endangered species, Procordia Foods also donated 50 000 Swedish Krona to the WWF.

Previous summer campaigns have been successful - the Camp Safari campaign however noted the single largest sales boost yet for Procordia Foods.  

Aftonbladet, Sweden's foremost daily tabloid assigend PS Communication for the conceptualisation and production of a campaignsite aiming to create the inofficial fotball anthem pending the European Footbal Chamoinships 2008.

- The results are overwhelming, says Pär Andersson, project manager at Aftonbladet. The contributions have held a high level of quality, 545 000 hits is impressive!

PS Communication in Malmö has been involved in the creation of the campaign, including web design and technical production. The main idea was for the readers to submit their own musical material, by means of mobile phone, uploaded file or webcamera. The winning song was selected by the general public and a jury.

– A fantastic project! As we see it a perfect combination of creative marketing communication and technical prowess, says Håkan Düring, Agency Director with PS Communication in Malmö. We always look forward to major sporting events, we hope that Markoolio’s version of ”Sverige de bästa på vår jord” will contribute to the overall experience this summer!

Bigbrainchallenge Which university has the smartest students? The question has probably been posed many times; in this case we approached it in a more playful manner. Students from several Swedish universities were invited to compete with each other in the Nintendo game “Big Brain Academy” – in effect a type of IQ-test.

The results were presented on the campaign site, the partner Dextro Energy was also presented. Apart from the interest amongst the students, the media picked up the campaign and portrayed it in a number of newspapers and TV-channels.

Lunchrummet is a campaign site designed to name Sweden’s dullest lunch venue, which will be awarded with a “makeover”. Participants may upload pictures from mobile telephones or digital cameras, the images are commented by others. The site is part of a larger campaign including point-of-sales activities and events.

Visit the webpage at www.lunchrummet.se

PS Communication was commissioned by Citrix to arrange a Scandinavian launch with partners, resellers and special guests. Stockholm and Copenhagen featured as launch turfs. The challenge at hand was that of creating a less traditional venue to stimulate the level of enthusiasm among the corporate guests attending.