Aftonbladet and PS Communication in Malmö launch campaign for Swedish soccer anthem

Wednesday, 09 April 2008 14:47

The campaign has been online for some weeks now. The winning contribution has been selected from a variety of entries and will be recorded by Markoolio in April. The song is expected to become a major hit in Sweden and will be released in ample time for the upcoming European Soccer Championship in June.

- The results are overwhelming, says Pär Andersson, project manager at Aftonbladet. The contributions have held a high level of quality, 545 000 hits is impressive!

PS Communication in Malmö has been involved in the creation of the campaign, including web design and technical production.

– A fantastic project! As we see it a perfect combination of creative marketing communication and technical prowess, says Håkan Düring, Agency Director with PS Communication in Malmö. We always look forward to major sporting events, we hope that Markoolio’s version of ”Sverige de bästa på vår jord” will contribute to the overall experience this summer!

Visit the campaign site: www.emlaten.se