PS Communication has signed a four-year contract with Stockholm International Horse Show (SIHS). The assignment’s main focus lies in handling commercial sponsorship rights and services.  

 

SIHS is the largest in-doors event held in Sweden and will be arranged for the 17th consecutive year. Over 70.000 visitors visit the event in Ericsson Globe Arena.

 

- I’m happy to hear that PS Communication were selected for the task, they are perfect for the part, says Ninna Engberg, CEO of Stockholm Globe Arena.

 

The event is held annually during the last week of November, an equestrian fair and other activities are held in conjunction with the event, which PS Communication will run from 2010.

 

- Riding is big in Sweden, 500 000 Swedes are regularly in contact with horses, and the trend is positive. The unique combination of World Cup competitions, events and show is a great concept, developed further every year, says Ulf Rosengren, founder and president of SIHS.  

 

For full press release as PDF (in Swedish)