PS Communication was awarded the task of planning, producing and executing the 2007 edition of The Tall Ships’ Races in Stockholm. The event is probably one of the most spectacular happenings a city could possibly host. Stockholm’s quays were filled with 120 sailing vessels of all sizes, along with thousands of crew members from 25 countries.

Happenings included a spectacular stage programme, a crew parade through Stockholm, fireworks off the Old Town and much much more. The actual start of the race was held off Sandhamn.

Goals were set to a high standard, compared with the last visit seven years previously. We succeeded in attracting more than 1 million visitors during four days, the survey carried out on-site rendered a grade of 4,8 on a scale from 1-5 which we are very proud of!

PS Communication has been designated as the official event partner for the spectacular sailing event held on and off the island of Marstrand each summer. Corporate functions and public activities are combined with some of the most spectacular sailing around, according to the skippers themselves.

The World Match Racing Tour is the world’s leading professional sailing series, featuring America’s Cup teams, skippers, Olympic Gold medallists and World Champions in the ultimate one-on-one test, a “race of truth.” The tour was created in 2000 to unite the world’s best match-race regattas under one banner. For more information, see www.worldmatchracingtour.com

Botkyrkabyggen is one of Sweden’s major municipal rental housing companies, located in one of the most culturally diverse regions near Stockholm. PS Communication was assigned to implement the 50-years anniversary both internally and externally. A series of internal work shops were carried out with the employees, the outcome was used in the planning of the celebration for employees and the 27 000 tenants. The grand finale was a family day that took place in Hågelbyparken, beautifully located in Tumba. The event was open to the general public; both tenants and non-tenants.

PS Communication was entrusted by the European Society of Cardiology to stage a public event in the centre of Stockholm, in conjunction with the 27th annual conference on Cardiology, held at the Stockholm International Fair. The assignment included cooperation with several organisations and large medical companies such as Hjärt & Lungfonden, Astra Zeneca, Siemens and many more.

In the heart of Stockholm, Kungsträdgården, hundreds of health tests were carried out, combining blood pressure and cholesterol tests with an online tool compiling data based on the visitors’ health.

Main messages throughout the project may well be repeated:

- Don’t smoke!
- Avoid stress!
- Exercise!
- Eat healthy food!

PS Communication was commissioned by Citrix to arrange a Scandinavian launch with partners, resellers and special guests. Stockholm and Copenhagen featured as launch turfs. The challenge at hand was that of creating a less traditional venue to stimulate the level of enthusiasm among the corporate guests attending.